SCALP CARE IS HAIR CARE

BEAUTIFUL HAIRSTARTS AT THE ROOT.

  • DETERGENT-FREE. ONE STEP, DONE.

  • MORE THAN A MILLION NEW WASH DEVOTEES

  • BUY ONE AND GET 5% OFF

  • FREE US SHIPPING OVER  $50

  • DETERGENT-FREE. ONE STEP, DONE.

  • MORE THAN A MILLION NEW WASH DEVOTEES

  • BUY ONE AND GET 5% OFF

  • FREE US SHIPPING OVER  $50

WHY DITCH SHAMPOO

IS YOUR SHAMPOO

DESTROYING YOUR HAIR? 

Regular shampoos "clean" your hair with harsh detergents that strip your scalp of its natural oils, causing dryness, breakage and irritation. Detergent-free New Wash fixes that.

Join more than a million New Wash devotees

SHOP NEW WASH

HOW TO USE NEW WASH

SIMPLER THAN SHAMPOO.

One product replaces your shampoo, conditioner and detangler. Here's how it works:

Wet hair and dispense a generous amount of New Wash. Layer it on from scalp to ends.

Add a splash of water to get a smooth, milky consistency.

Work into hair and scalp, using the scalp brush to coat every inch — scrub, massage, repeat. Let sit for 2-3 minutes.

Rinse thoroughly, using the brush to ensure all product is washed out.

START YOUR ROUTINE

One wash to feel the difference.

FROM THE EXPERTS

WHY HAIRDRESSERS RECOMMEND NEW WASH

“I don't use shampoo in the hair salon. It makes my job so much easier.”

Jayne Matthews
Hairstylist, Educator and Salon Owner

“You can simplify your entire routine by just using New Wash.”

Victoria Schrager
Haircut Specialist

“Try the ASMR Method: Apply, splash, massage, rinse.”

Caroline Stahl
Hairstylist

“It's been a complete game-changer for me and my clients.”

Skip Fellers
Salon Owner, Educator and Hairstylist

8 OUT OF 10

people who tried New Wash said it's the best product they've ever used.

  •  

    “I freaking love my hair on New Wash. It really does give me perfect second-day hair and brings out my natural texture without frizz, which is all I've ever wanted.”

     

    Brianna L.

  •  

    “Not only does my hair air dry faster but it looks and feels so healthy. The massaging scalp brush has been a delightful additional surprise!”

     

    Sarah G.

  •  

    “New Wash is fabulous. I adore the simplicity of using one product, not three. My hair has never looked or felt better.”

     

    Tony F.

  •  

    “After years of fighting frizz, my hair finally feels moisturized without being weighed down. Truly a miracle product.”

     

    Rebecca L.

  •  

    “My hair has completely reset. Oil production is normal for the first time in my life. I can finally enjoy second and third day hair!”

     

    Ashley P.

  •  

    “This has transformed the way I view my own hair. My hair is thick and coarse and this has literally brought life back to it.”

     

    Susana B.

    SHOP NEW WASH

    *Based on a 3-week consumer perception study of 103 participants, compared to similar products

    •  

      “I freaking love my hair on New Wash. It really does give me perfect second-day hair and brings out my natural texture without frizz, which is all I've ever wanted.”

       

      Brianna L.

    •  

      “Not only does my hair air dry faster but it looks and feels so healthy. The massaging scalp brush has been a delightful additional surprise!”

       

      Sarah G.

    •  

      “New Wash is fabulous. I adore the simplicity of using one product, not three. My hair has never looked or felt better.”

       

      Tony F.

    •  

      “After years of fighting frizz, my hair finally feels moisturized without being weighed down. Truly a miracle product.”

       

      Rebecca L.

    •  

      “My hair has completely reset. Oil production is normal for the first time in my life. I can finally enjoy second and third day hair!”

       

      Ashley P.

    •  

      “This has transformed the way I view my own hair. My hair is thick and coarse and this has literally brought life back to it.”

       

      Susana B.

      1. FROM THE PRESS

        It works on all hair types, plays nice with color-treated strands, and can even replace your conditioner if you're a one-and-done kind of washer.”

      2. FROM THE PRESS

        It works on all hair types, plays nice with color-treated strands, and can even replace your conditioner if you're a one-and-done kind of washer.”I normally have to use a detangling product on my hair after I shampoo, but after using this, I could just comb my hair and it wasn't tangly at all.”

      3. FROM THE PRESS

        If you've ever wanted to cosplay as a colorist, this is the duo for you.”

      1. FROM THE PRESS

        It works on all hair types, plays nice with color-treated strands, and can even replace your conditioner if you're a one-and-done kind of washer.”

      2. FROM THE PRESS

        It works on all hair types, plays nice with color-treated strands, and can even replace your conditioner if you're a one-and-done kind of washer.”I normally have to use a detangling product on my hair after I shampoo, but after using this, I could just comb my hair and it wasn't tangly at all.”

      3. FROM THE PRESS

        If you've ever wanted to cosplay as a colorist, this is the duo for you.”

      Build your routine.

      Save on every step.

      Buy 1 item, Get 5% off

       

      Buy 2 item, Get 10% off

       

      Buy 3 item, Get 20% off

       

      Free shipping-on orders over $50 

       
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